Dear PT Owner,
I know what you’re thinking…
It’s either:
“I want run workshops, but I’m worried that no one will show up”
Or,
“I’m already doing workshops – but they’re a LOT of work, for not a big return”.
And perhaps one of the many thinking:
“I’m doing OK from workshops… they’re just not as profitable as they USED to be”
Well, whatever you’re currently thinking, please suspend your skepticism as I share with you a completely new approach to workshops that COULD, and SHOULD, be making you $8-10K every single month…
….and likely making workshops your most predictable, reliable, and PROFITABLE stream of revenue in your PT business.
I am about to talk to you about something “old”… done in a “new” way…
…that means even if you’re heavily reliant upon doctors for referrals, or have never been able to get them because you’re cash PAY, this will fast become your new #1 REFERRAL SOURCE that puts you in control of your OWN destiny.
All of that is coming up, but first, let me answer this question:
To answer that, let me take you back in time…
Back to a time when it seemed like every PT made money from workshops.
Including me (at the Paul Gough Physio Rooms)
I did my first ever in-clinic workshop in 2016 and back then it was one of the fastest and most reliable ways to fill up my schedule.
(This image is from an article in my towns local newspaper back in 2016 highlighting the success of my workshops in helping people access better healthcare)
I still dream about the “good old days” when all you had to do was announce that you were running a “Back Pain and Sciatica” workshop, and 55 people would register (and most would show up and buy).
Battling against a completely FREE health care system in the UK is never easy, but workshops allowed me to build trust with my patients and in their eyes, I became an instant expert showing up to help them BEFORE I asked for any money.
Admittedly, I wasn’t the first to run workshops – I simply copied the model that everyone else was doing at the time and it worked like crazy.
That was then!
But then came 2020, and with it, a deadly virus that brought workshops as we knew them to a crashing halt.
Through the COVID years, workshops dropped off a cliff – no one liked the idea of sitting next to someone who might infect and kill them – and they never got back to the same levels of success.
It led to many people – myself included asking “are workshops DEAD?”…
Well, the answer is “NO” (they’re not still dead)…
But…
Anyone still using the OLD MODEL for filling up a workshop is finding it harder to make work, always worried about whether anyone will show up, and in that respect, they ARE dead.
If that’s you, I want you to know it’s not just you – it IS getting harder, and that’s because everything has changed in the last few years…
People don’t need to attend a workshop anymore to learn about their back pain – they can watch something on YouTube or download an App to get answers.
They can even watch healthcare experts on TikTok, 24/7.
Then there’s the problem with letting people know your workshop is actually happening.
It’s getting harder (and more expensive) to market anything to anyone, let alone workshops for a back pain seminar.
Frist of all you have to market to them differently…
…it’s not enough to run an ad in the newspaper, or just use Facebook.
Then you have to talk to them differently at the event, and you definitely shouldn’t be trying to “sell”…
In this turbulent financial climate, you can’t “sell” to people anymore.
No-one likes to be sold to at the best of times, but in this economy, where money is tight, regular people are looking for any reason to say “no”.
If you get your “pitch” wrong, you can easily lose trust and come across as a “sleazy salesperson” turning more people off than on.
There’s also the small matter of not “over-educating” at the event…
Contrary to popular belief, a workshop is NOT all about educating – it’s about doing other things and saying other things that they REALLY need to hear from you that when done right makes them trust you more.
In the New 2024 Model for running workshops, TRUST and INTEGRITY are high on the list of priorities that must be present if you’re looking for a successful event.
There’s also the issue of people answering the phone and opening emails. Basically, people are doing LESS of both.
Trying to fill workshops with a few phone calls and even email alone, just won’t work.
These days, even SMS isn’t working as well.
It’s why you need to make use of AI, Marketing Automation, and new advancements in software technology to ensure achieve MAXIMUM VALUE from every event you host.
Rather than relying upon old, outdated, “time-suck” methods that don’t work, you need an AUTOMATED MACHINE that will do the work for you and combine all of this technology to make your life easier.
Introducing, The “Ultimate Workshop Machine”
Despite all of this, the good news is that it is still possible to make a LOT Of money from in-clinic workshops, and you can do it with machine-like predictability.
Even better, you don’t need 50 people to attend.
I’ve perfected the “Small-Group Workshop” model and created the Ultimate Workshop Machine that requires FEWER people to make the most money, and uses marketing automation to get them to attend and spend.
Why does the Small-Group Model work best?
Because these days, in 2024, people prefer PERSONALIZED smaller workshops that makes them feel more comfortable and more relaxed, which helps them become ready and willing to listen to you share your expertise.
Unlike the bigger style events of the past, this NEW MODEL is about being your authentic self, openly sharing your knowledge and expertise, happily answering questions, teaching your favorite subject matter to a small group of people grateful for your time.
Best, most of the Private Practice Owners I have shared this New Model with are making on average $8-10K more per month.
Many times, they make more.
So, is it REALLY possible that you could make an extra $8-10K in less than 90 minutes?
Absolutely, YES.
But don’t take my word for it.
Let me show you three examples of other US clinic owners who have done so in the last 30 days:
Each one of these clients is running the NEW 2024 MODEL for Workshops and are using a MACHINE that fills up the workshop FOR THEM, meaning the time and effort invested is minimal.
With the Machine doing the work for them, it means all they have to do is show up at the event, share their expertise with a room full of people, and then go home 90 minutes later with a case load full of new patients.
When all is said and done, that is what this CAN come down to for you…
When you utilize the TRIFECTA approach to filling up workshops: that is combining AI, Automation and Software Technology, you spend less time on filling up the workshop than the time it takes to present on your topic – often less than 90 minutes.
It means you can expect to have REGUALAR $8-10K pay days and you never have to worry about people – the right people – showing up.
In the AI and marketing automation golden years, and with new software technology advancements happening faster than ever, in clinic workshops are officially back and they’re working better than ever for those making the most of what is available to them RIGHT NOW.
Including, Ellen Tomsic, ANOTHER US PT owner experiencing incredible success with Workshops – and in a small, sleepy town in Colorado where you wouldn’t expect workshops to work…
And here’s some even better news…
Pre-Covid, workshops USED to attract only Medicare type patients – aged 65/70+ – and because of that many CASH PTs were excluded from running workshops…
But not anymore.
In the turbulent economic times we are in, workshops are becoming the most important tool in the belt of any cash PT.
Why?
One word: AUTHORITY.
Right now, with money tight and people skeptical about where to spend their money, they’ll only spend it with the people they deem AUTHORITY figures or EXPERTS.
Running educational workshops allows you to EDUCATE people BEFORE they buy from you.
Wouldn’t you agree that it’s much better to be a teacher, and help in advance, than try to sell expensive CASH PT from cold?
Workshops allow people to get to know you, build TRUST with you, and feel comfortable about buying from you.
It means if you do it right, you can reach a much younger audience and have them bought into you AND your CASH PT prices.
It’s for those reasons workshops are working better than ever – once again becoming the backbone and rock-solid foundation of every PT marketing dept – whatever type of PT practice you are.
That’s also why NOW is the time to learn how to make the MAXIMUM amount of money from this New 2024 Workshop Model and discover the new software technology that is available to you, to make this a reality for you.
What: 4 Hour Online Workshop: “Workshops: Master The Game”
When: Saturday Sept 14th or Sunday Sept 15th (11am-3pm EST)
With: Paul Gough. Limited to Just 12 PT Owners On Each Day
Be one of the first 5 to sign up and I’ll also offer you a FREE 1-1 Consultation with my Head of Workshop Success, Cameron Storer.
Cameron is the person who is responsible and oversees the implementation and workshop success of over 150 of our clients around the world.
When the 4- Hour Workshop is over, Cameron will work with you for 90 minutes, 1-1, to ensure that you have the perfect workshop strategy for the next 12 months.
It’s for PT practice owners, traditional insurance and cash pay, new and established, wanting to FINALLY find a predictable stream of revenue that does not rely upon doctor referrals, and perhaps insurance.
The age or type of your PT clinic matters NOT, only the size of your ambition, and your desire to make money predictably and grow your clinic profitably.
Whether you have tried workshops in the past and they didn’t fire…
Or, you are already making money but want to make more…
Or, perhaps you remain skeptical and worried about people actually showing up, this 4 hour ONLINE workshop is for you.
Best, because it’s online, it means you can attend from the comfort of your own home via a ZOOM meeting link, and I’ll share with you everything I know about filling up and profiting from in-clinic workshops.
Note: this is NOT a Webinar, it’s an online WORKSHOP, and you will be part of a small group that is interactive and learning as we go.
- How to fill up 10 workshops in twelve months and make an additional $100K in profit
- How to fill up workshops with Machine like predictability using AI, marketing automation and new software technology…
- Discover the only three types of workshops that you should ever consider running (hint, this has nothing to do with back or knee pain…)
- How to GET OVER the FEAR of no-one showing up…
- What to do DIFFERENTLY if you tried Workshops before but they didn’t work…
- All of the technology and automation that is available to you to make this whole thing easy and effortless…
- How much MONEY other clinic owners are making from their workshops …
- How to CONFIDENTLY PRESENT at Workshops following my 7-Step Framework…
- The REVERSE SALES method for selling at workshops (basically, this is how to get people to BUY without selling anything to them…)
- How to use your 90-minute workshop to strengthen your position as the EXPERT in your town (vital if you’re a cash pay PT)
- How to make $10K in 90 Minutes or LESS running one of the three most profitable workshops
- How to MARKET your workshops and ensure that everyone shows up…(it’s not enough to only use Facebook anymore)
- The MONEY MATH of workshops – and how to know you’ve got all you can from everyone you do…
- Proof, that no matter the size of your list, the TYPE of clinic you run, or what your speciality, presenting at In-Clinic Workshops can make you on average $8-10K per month
- And so much more..
…including how to create MASSIVE CASH SURGE programs… we’re working with clients who are creating ACL, Baseball, and sports injury PRE-HAB and Rehab programs sold on the back of their workshops (starting at $5K)…
I’ll teach you everything I know about making money from workshops in just 4 hours…
…as well as share with you how some of my clients have utilized their past patients, news outlets, and local celebrities to create a “Super Workshop” event that positions you as THE health expert in your field, and even allows you to have a book written for them.
PLUS, I’ll also spend 30 minutes at the end showing you behind the scenes of the amazing new “Ultimate Workshop Machine” I’ve built for you.
If you’re interested, I’ll also tell you about the opportunity to partner with me and my team and we can GUARANTEE that you are successful from the very first time you run a workshop. That’ll happen once the class is over.
*Only 12 Seats Available in The Class. We start at 11am EST and will be finished by 3pm EST on Sept 14th or 15t. It’s a real workshop with a workbook and you will have your camera turned on for the entirety, asking questions as we move through the 4 hours together.
No Replays: There’s no replay of the event and in the case of you not showing up you will be invited to attend another class, or your money will be refunded.
- Choose your preferred day and buy your seat (Sat or Sun – it’s the same class taught on a different day)
- You will get an email with your Zoom meeting link, as well as your workbook to work from
- It starts at 11am EST on each day and will be finished by 3pm EST
- There’s only 12 people per class so it will be interactive, you’ll need to have your CAMERA ON, and you’ll be able to ask questions
- Paul will guide you through how to fill up workshops and get maximum value from each one, as well as take you through 7 step framework for PRESENTING at the event
- Each class is the same – so pick one day only – and each one starts at 11am EST finishing at approximately 3pm
- At the end, if you want to stay hear about it, Paul will tell you about the amazing opportunity to partner with him and his team making use of the Ultimate Workshop Machine that he’s built to make this easy…
- Replay? No. There’s no replay. Everyone must show up live and be present on the call. What we have to share with you is too sensitive to be shared with others and for that reason we will not provide a replay for non-attendees. If you do not attend, you can switch days or cheerfully ask for your $97 back.
*Only 12 Seats Available in The Class. We start at 11am EST and will be finished by 3pm on Sept 14th or 15th..