Dear Private Practice Owner,
If you’re like most of the practice owners I speak to every week, you sit in one of two camps:
This is NOT ideal, and definitely not what you dream of when you first start your practice, is it?
Most clinic owners think the way out of either is to attract more leads.
And that’s fine in principle.
But here’s why that idea is flawed: new leads only come from marketing and marketing costs money.
If you don’t have any money to invest, how do you afford the marketing that will get the leads you need?
(Of course, the answer is you can’t!)
Sadly, this is the predicament that many owners find themselves in, with little if any profit to ever do the thing that would allow growth to begin: invest in marketing to get more leads.
It’s also why so many get STUCK and STAY STUCK for years leading to that inevitable feeling of burn out, spinning wheels, not to mention racking up high personal DEBT to keep the business operating one more month, considering closing it and getting a job!
I get it. It’s tempting to think that more leads is the answer. But the smarter move is to think about engineering more PROFIT into the business in other ways FIRST.
I’ve been doing this for over ten years and the truth is both problems share the same root cause: marketing, sales and pricing systems that were NEVER engineered to create reliable, high-margin cash flow that owner can see, feel and SPEND.
Without these SYSTEMS, it means you will always be at the mercy of feeling like you “need more leads” and it’ll always happen no matter how many new leads you get.
Without these systems the leads won’t convert, they won’t pay your fees, and they’ll cancel after one or two sessions leaving you to wonder why everyone in your town always seems to be a “bad lead.”
As you read this, I suspect you’re probably a really great clinician who can do wonderful things when people find you?
You’re probably the “best kept secret” in town and it frustrates you that more people don’t know about you?
You’ve probably received little if any business support or mentorship, and I bet you’ve probably never been coached on how to implement real Profit Drivers into your business to get it moving FAST?
You’re likely to be a self-professed “marketing novice” – overwhelmed, with no clear plan, or money to invest, frightened about your future, wondering if your business was even worthwhile starting?
Can you relate?
If so, Your Best Month Ever is going to change all that.
It’s about implementing Profit Engines into your business – just one of which is 24/7 Digital Lead Generation – and finding an additional $3-5K per month, every single month, to allow YOU the freedom to BREATHE, and the BUSINESS enough PROFIT to invest in scale and real growth.
And the best news? It can happen in less than 60 days.
Many times, it happens in 30 days.
Your Best Month Ever is a rapid-implementation cash-pay marketing program for practice owners built to install a sequence of “profit engines” that make new revenue and more PROFIT almost inevitable.
It’s the first step towards building a REAL business – one that is actively growing its number of patients, it’s TEAM, as well as the most important thing of all: your take home profits.
Without the RIGHT systems, you end up starved of the spare cash it takes to hire, expand marketing, or open that second location—so growth plans stay trapped in a notebook.
Your Best Month Ever solves the cash-crunch first, installing profit engines that add $3-5 K (or more) of free cash, every month. That is the PRIMARY focus. Let’s not forget: Your take home Profit is WAY more important than the vanity metrics of leads, followers and likes.
With that new, predictable profit margin, you finally have the oxygen to reinvest—funding the marketing and ads to get leads, better staff, and automated systems that unlock real, sustainable growth.
Over eight weeks we will work with you to deploy proven lead generation funnels, high-value pricing frameworks, no-stress sales scripts, retention systems, and authority positioning—each one compounding the gains of the last so that a record-breaking month becomes the norm, and not a constant, “when will this business finally start to work.”
The curriculum is distilled from my now decade-plus of coaching 1,000+ clinic owners worldwide–and from scaling my own four-location practice in the U.K.— a market where healthcare is “free” and selling physio is notoriously tough.
My clinic added 22,000+ clients to its database and generated premium-cash profits despite that tough environment, and the exact tactics behind that success now form the backbone of this program.
If there’s anyone in the world to teach you how to make money from your clinic, it’s ME! I’ve done it for myself, for many others, and I’m going to do it for YOU.
In short, Your Best Month Ever assembles the fastest, battle-tested strategies in one place so you can boost profit immediately, fund growth, and set the stage for scalable, long-term success. Your income will explode, and you’ll feel much better about your financial future. If that is what you want, this program is for you.
In this program we teach you the money-making skills nobody ever showed you. We’ve established that you have great clinical skills. The problem is clinical skills barely pay the bills. What you’re missing is the 7 Profit Engines–that when learned and implemented into your business radically change the profitability of your business.
Over eight tightly structured weeks you install seven profit engines that fire in sequence, so every part of the patient journey produces more revenue and margin than it does today. Each module builds upon the last, and in that way the effects compound.
Here’s the Profit Engines That Will Be Installed in Your Practice:
What We Install: Simple language that keeps 93 % of patients on schedule to complete a plan of care. Converts evals & consults into prepaid packages. It means your schedule is constantly BOOKED SOLID.
Why It Matters: Completed-plan of care rate is the #1 driver of lifetime value and your profitability; every missed visit is pure profit leaking out.
What We Install: Step-by-step “Rate Raise” conversation script for you and your team to get to what we call “Appropriate Pricing” (rather than “average pricing”)
Why It Matters: Sets fees at margins that fund growth: Most owners under-charge by $20–$60 per visit. A 10-minute pricing reset often funds a full-time clinic owner or the entire years marketing budget to fuel more growth.
What We Install: Five-part framework to present the plan, anchor value, handle objections, and collect payment before session one.
Why It Matters: 90 % of owners were never taught to ask for money—this flips the mindset from “convincing” to “prescribing. It also converts evals into prepaid packages with money collected before treatment starts.
What We Install: Proven responses to “I need to think,” “I’ll call insurance,” “I need to ask my spouse,” etc.,
Why It Matters: Owners who master objections convert 70%+ of evals into $2,500+ cash plans.
What We Install: Plug-and-play Facebook/Instagram ad funnels, Google My Business scripts, chatbot & email nurturing sequences.
Why It Matters: Generates 15–20 qualified leads a month—without a marketing agency fee.
What We Install: 90-Miniute “celebrity creation” system and community Workshop Playbook.
Why it Matters: Positions you as the only logical choice, so price becomes a non-issue.
What We Install: We introduce you to the highest margin, most popular wellness products that our 7-Figure Clinics are all offering to their patients
Why It Matters: It’s simply not possible to grow a high profit, low stress business by offering only ONE product or service (i.e physio.) You will never be able to find enough patients to keep up.
What We Install: A concierge membership model in your clinic which means you every patient to enroll on a monthly on annual plan that bundles “beyond PT”.
Why It Matters: It stabilizes cash flow, improves profit margins, and positions your practice as the premium wellness destination in your area.
Each of these profit engines feeds the next, meaning results stack:
Week 1: People book out plan’s weeks in advance…
Week 2: Retention and pricing tweaks add $2,000 – $3,500 profit.
Week 4: Objection mastery lifts evaluations-to-plan conversions; profit climbs another $2,000 – $4,000 profit.
Week 8: Digital ads and authority positioning kick in, delivering a steady stream of high-value patients — creating your first $10K+ record month.
Sound good?…
And, as well as all of that, you will feel amazing knowing that your business is finally starting to GROW and that you CAN make a success of your private practice. Which is what you want, right?
What Are Past Students Are Saying About the Program – And How Much Have They Made As a Result Of Joining?
Participants typically add $3,000 – $5,000 in fresh profit within the first month. For owners on life support, that’s the breathing space to clear debts and pay yourself again.
By the end of the program, on average, clinic owners have raised their price by $120 per session, increased their average case/per patient value by over $1500, and generated an additional 7 new patients per month (…without spending ANY money on marketing).
In total, that adds up to an on average additional $10K in PROFIT per month for the top students who implement what they learn in this program. If you’re struggling to make a profit, drowning in personal debt, having WAITED for too long to make this business work, this PROGRAM is a game changer for you.
It’s the most POWERFUL program for finding RAPID CASH FLOW and REAL PROFIT that you can feel in your bank! If you’re cash pay, you NEED to do this. If you’re insurance, your financial future probably depends upon you doing it. Here’s what some of our past students are saying:
Best, this program is just the START. Having a Best Month Ever is great, it gives you a sense of pride and accomplishment that you achieved something significant. But what’s better than having one Best Month Ever? It’s having your BEST YEAR EVER. And that’s what this 2-day event is all about – engineering your business in a way that it can SCALE profitably year after year.
This program gives you the chance to work with us in person AND be part of this special community of clinic owners that we’ve built. Our programs are about getting YOU around other successful clinic owners, finding out what they are doing, getting you lazer focused on your business and working closely with the my Team to focus on the next 12 MONTHS.
This program is the steppingstone to what you really want: a business that makes predictable revenue, builds a series of Best Month’s Ever on top of each other so that you can finally say that the business you’ve started is worth it and is making you a LOT of money.
In the 2-Day Mastermind we’ll think bigger than one great month and have you thinking more strategically about what’s needed to build a business that is growing and scaling, making more than $1,000,000 per year – something that I’ve helped MANY of my clients to achieve already.
This program is the START of something very special for you and will be worth every dollar 100X over.
If you’re just getting started, you’re in a “cash crunch”, your income has flatlined, or you’re looking to accelerate an already fast-growing practice, then this program is perfect for you.
Whether you’re earning $3K per month, trying to get to $10K in CASH PAY, or you’re already at $10K, trying to get to $20K, this for you.
It’s perfect for any clinic owner – new or old – with HONEST AMBITION to grow, find more success, and make more money: it’s 100% for YOU IF:
So, you want “in”?… The first thing you do is look below and choose which option works best for you…
There’s TWO options to start TODAY: 1.‘Complete’ and 2.‘Essentials’ – depending upon how much support and access to me that you want. The difference in COMPLETE is that you will get more support from my team and get to work more closely with me.
In COMPLETE, you will get my eyes on your business and as you consider that decision I will remind you that I’ve helped MANY clinic owners become Million dollar clinic owners from scratch, I’ve started my own clinic from scratch, and made $20,000,000 + from my own marketing systems, before licensing that business to a former employee, as well starting and growing a consulting business that is fast approaching $10M in annual revenue.
If you want to hire me for a day the conversation starts at $10K. What I am saying is I know how to make a lot of money and the closer you get to me the better I can help you. Sure, it might be an additional $900 to do COMPLETE, but it WILL be worth it and you will NOT regret it. One conversation we have will be worth a lot more than $900 to you and in that respect the biggest cost is going to be NOT doing COMPLETE.
When you’ve chosen your pick, click the button and go to the check-out page. Immediately after you will be invited to book a call with your 1-1 COACH to arrange your program Kick Off Call.
You will also receive an email with instructions on how to access the class, INSTANTLY. It means you will be part of the program in the just a few minutes time.
There’s TWO guarantees with this class:
It means “Your Best Month Ever” is 100% risk free for you to join.
Here’s how my Personal Profitability Guarantee works.
Take action today and join the “Your Best Month Ever” program… and if by the end of the second week you don’t think that Y.B.M.E will get you the 2 extra patients you’ll need to cover your investment… I’ll gladly refund your money.
All you need is just “2” new patients to cover your investment in this program, and in fact, with just 1 or 2 of these tactics, you could get 100X your investment back and more!
So, in reality, this course doesn’t “cost” anything. It’s essentially FREE… it’s an investment in your future wealth and prosperity.
The second guarantee I will make is this:
We promise to work with you until you ACHIEVE “Your Best Month Ever”.
This is very powerful and means you cannot fail.
If you get to the end of the program, as long you can honestly tell me that you’ve implement everything, and you haven’t had you BEST MONTH EVER, OR, if a life event got in the way (meaning you couldn’t), you can stay in the program until you DO!
It means if you’re committed, but something is getting in the way, we’ll provide the extra support and coaching to make sure that you DO achieve what the program promises.
Paul Gough is the world’s leading authority on physical therapy marketing. Paul has a 10+ year history of helping 500+ clients to start and grow their PT business.
Many of his clients started with ZERO and are now running multi-million-dollar PT practices that are not beholden to insurance.
Paul started his own practice in 2007 in the UK, a country with free socialist medicine, and despite the obvious challenge of fighting against FREE, was able to grow and scale a 4 location, 7 Figure, mostly CASH PAY practice that still runs and grows to this very day.
He is the author of 6 best-selling books on physical therapy business success and has hosted some of the professions biggest ever marketing conferences, with the likes of Daymond John (Shark Tank), Marcus Lemonis (the Profit), and Kevin O’Leary (Shark Tank) appearing on his stage.
Paul sits at the leading edge of entrepreneurial and online marketing success strategies for physical therapist and if this is your first event with Paul, you are in for a REAL treat.
Your Best Month Ever gives you the exact systems, coaching, and accountability to make it happen—backed by our 60-Day Profit Guarantee. We can get to work today and the reality is that things will start to happen for you inside the next 30 days. If not sooner.
Ready to bolt these PROFIT engines onto your clinic?
Secure your seat NOW, while you can. This program won’t be available for ever and we limit the number of people who can join at any one time.
Within 60 days you are guaranteed to achieve your BEST MONTH EVER.
As long as you can honestly tell us that you’re doing everything we tell you, we’ll work with you until you DO! We don’t give up on you until you HIT your best month ever. We want to see you at the WINNERS table in Orlando and if LIFE GETS in the way, and you need more time, you can stay with the program until you do.
You will be given a unique login line to join the meeting that will be sent to you via email just before the class starts (and all replays will be stored in the membership area).
No more than 20 people
If you’re NEW, and just getting started with direct to public marketing, your clinic has been open for two years or more, but growth has stalled, OR, you’re an established insurance owner but are STARTING to market for CASH PAY clients, this is for you.
Good job you enrolled! You do not want to get left behind… you will be given the same coaching; it’s then up to YOU how well you implement. That’s what will always make the difference to your income and success.
Because like any good challenge, when you complete the challenge, you win a prize. That being a seat at the WINNERS TABLE at the 2-Day Mastermind Event in Orlando.
Every Wednesday at 11am EST (4pm UK) and they last for 60 minutes, with an optional 60 minute live Q&A call (all recordings are in the exclusive members area that you have access to for LIFE).
Plus once you enroll your marketing implementation coach will be in contact within 24 hours to arrange your first coaching call, and help you jumpstart your best month ever!
No. Because all of the material is accessed via a private area membership website, you can choose how fast you complete the modules. We do try to hold you accountable to implement stuff each week – but ultimately, you decide how much you can do according to the schedule you have.
Yes. If you’re new (less than 12 months old) this is perfect for you. We’ve had previous students who hadn’t even opened the doors at their clinic yet, but were preparing for it and wanted a kick start!
Yes – especially if you want to move away from relying upon doctors for referrals. We usually find that out students are split equally between in-network, cash and hybrid owners.
You can ask them in the SKOOL online community, and Paul will answer them for you instantly.
Yes. You can have one key member of your team join the program with you free of charge.